IBM Cloud™ Object Storage makes it possible to store practically limitless amounts of data, simply and cost effectively. It is commonly used for data archiving and backup, for web and mobile applications, and as scalable, persistent storage for analytics. Flexible storage class tiers with a policy-based archive let you effectively manage costs while meeting data access needs. The integrated IBM Aspera® high-speed data transfer option makes it easy to transfer data to and from Cloud Object Storage, and query-in-place functionality allows you to run analytics directly on your data.