When it comes to backing up and restoring data, MSPs can offer two distinct services. The first, and most basic, is Backup-as-a-Service, or BaaS. A more sophisticated and potentially more profitable offering is Disaster-Recovery-as-a-Service or DRaaS. By providing both types of services, MSPs can maximize the comprehensiveness of their managed service offerings, as well as their revenue streams.
This article explains what DRaaS is, how it is different from BaaS and how to go about developing a DRaaS offering. Continue reading
In a dynamic and highly competitive IT services industry where companies can choose from hundreds or even thousands of managed service providers (MSPs) to cater to their end-user systems and IT infrastructure requirements, it is crucial for MSPs to have well-documented principles and policies to guide the successful delivery of service. Continue reading
Managed service providers (MSPs) need to consider whether to implement the Internet of Things (IoT) as part of their portfolios. IoT software is becoming standard across virtually all applications and networks, so MSPs should possess at least a cursory knowledge of the IoT to better suit client needs. Adopting IoT technology into a portfolio can present an excellent growth opportunity for service providers, but it can also come with drawbacks. Carefully weigh your options before making a decision. Continue reading
For MSPs, online backup pricing, offsite backup storage pricing and other costs associated with data backup are important considerations for developing a successful managed backup offering.
To help identify the best MSP backup pricing strategy for your business, this article discusses the factors that you should take into account when setting backup pricing, as well as different pricing models and MSP pricing examples you might use. Continue reading
Referral programs for MSPs are a great way to gain additional clients through a trusted community.
Referred clients are usually more loyal because of the trust that has already been established. The conversion rate for leads from referrals is much higher as well.
Unfortunately, referrals don’t offer an endless stream of contracts—Word-of-mouth clients may be sparse. But referrals are one channel that can provide opportunities.
It’s important to consider that working with referral leads implies higher responsibility. If you fail a referral customer, the client who sent that customer to you may begin to doubt the quality of your services. Continue reading
If you're in the managed IT services business, it's because you're an IT expert. However, being a successful MSP also requires mastering lead generation and B2B marketing. And because MSP sales training opportunities are few and far between, these can be difficult skills to acquire. That said, with the right B2B lead generation tactics, you can master this part of running an MSP business. Here's a look at several marketing strategies that can benefit MSPs. Continue reading
CloudBerry MBS, a managed cloud backup service, offers native integration with a variety of remote management services like LabTech and ConnectWise. Today we're excited to announce the latest addition to our remote management partners — OptiTune. With it, you'll be able to deploy CloudBerry MBS for Windows effortlessly as well as track backup and restore plans right from the OptiTune's dashboard.
The as-a-service model was booming in 2017, and interest will likely only continue to increase in 2018. Subsequently, opportunities within the managed services landscape continue to grow, and so does the competition. So as you plan your MSP business, you need to be prepared.
As you begin the planning stages, here’s a list of key considerations as part of starting a successful MSP business. Continue reading
Small- to medium-sized businesses (SMBs) face constant challenges while managing their IT infrastructure. In an era of evolving IT technologies, it can be especially difficult to focus on both the main business and tech requirements. What’s more, most SMBs can’t afford to hire an IT team, though the need is clear. Continue reading
Managed service providers today are always looking to increase the value provided to customers. Part of your suite of services to customers should include data protection, and providing an automated backup service is a great way to satisfy that need. To provide an even more professional brand image, consider offering a white-label backup service, branded with your company name and imaging, that also offers the world-class backup features of the best in breed backup software available on the market today. Continue reading