Natural disasters in 2017 including hurricanes and storms have had some tremendous affects, having destroyed whole towns and making people homeless. Hurricane Harvey alone that crashed upon the US in August brought total losses of $190 billion.
A significant portion of this amount belongs to small and medium-sized businesses, as the hurricanes destroy something that any company depends on most: its data. Physical infrastructure can be rebuilt, but data can not be recovered if not stored properly.
Managed Service Providers can demonstrate value to their customers by providing managed offsite backup. This is an essential service that can be very useful, especially in the regions where the risk of natural disasters is high.
However, many businesses still grossly undervalue their data and don’t perform backup to the cloud. Some of them do backup on premises, which is useless in case of natural disasters as the backup servers are usually destroyed together with the original data.
If you still don’t offer managed offsite online backup services to your clients, it’s a very good time to think of it. But before selling it to somebody else, you should understand the value of the centralized backup.
Managed Offsite Backup: Why Do I Need It?
First and foremost, the managed offsite backup helps you maintain business continuity and preserves your client's up-time in case of disaster. Huge disasters may stop business processes for several days, including business that has no ability to recover at all. If you’re able to restore your clients’ data quickly you can sustain business in an agreed amount of recovery time.
Some of your clients may still refuse to pay more for the backup services. In the end, it's all really a math problem. Calculate how much the upload to the offsite data storage will cost them and how much they will lose when the storm strikes.
Prepare for the Worst
Now that you’ve persuaded your clients to entrust their data to the cloud, it’s time to start preparations for the worst. Here are some tips on what you should do.
- Document the full scope of devices with the critical data. Put down all the important details, such as the amount of data per device, the access roles, etc. This will help you to keep things in order and quickly find the necessary data to be restored.
- Determine the machines with the most critical data and the offsite data storage where this data will be backed up to.
- Calculate how much time and money you would need to completely recover data after a disaster.
- Don’t put all the eggs into one basket, store the backups at multiple locations.
- Don’t forget about RTO/RPO that your client should have. Discuss it with your client and use it as a way to increase offsite data storage and/or retention policy parameters
How Managed Offsite Backup Can Help You Increase Your Profits
There are many managed service providers on the market that offer the managed backup service to their clients. You can increase your profit by implementing the following advice.
First, improve the level of protection by keeping important data in multiple cloud storage locations. Even the biggest cloud providers can suffer downtime due to natural disasters or other threats. Making one more copy of the critical data (following the 3-2-1 backup rule) brings this risk down to the minimum.
Second, understand that backing up your customer’s data to the offsite data storage makes your IT services more reliable. If you can guarantee that your client will always has access to their data you will gain more trust and your clients won’t even think of searching for another provider.
The more reliable your services are, the higher prices you can set. Ensuring your customers’ data integrity also ensures a continued revenue and profit stream.