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Compare AWS, Microsoft Azure and Google Cloud for Backup

Published: by on Post Type: Categories: AWS, Google, Microsoft

Cloud users typically choose a multi-vendor approach for their data backup and storage tasks. Using different solutions leads to more flexibility and often allows to cut overall expenditures. Azure, AWS, and Google are among the world's top providers of cloud storage services, so it is important to know about their differences in order to choose a right vendor for each particular need.

Google Cloud Storage


Google Cloud Storage is a business-ready alternative for Google Drive.

There are three storage classes:

  • Standard
  • Nearline
  • Coldline

The Standard class guarantees high availability which means that stored data and services can be accessed at any time. It also guarantees low latency allowing to retrieve data within tens of milliseconds. The Nearline class provides lower availability and 30 days early deletion fee so it is recommended to use it for a prolonged storage of data which are not urgently needed. Coldline storage is cheaper than Nearline and is supposed to be the archival storage. All features of that storage class are similar to Nearline except for longer early deletion fee - 90 days.

All three classes allow booking of redundant storage facilities and multi-regional options. All of them support data versioning on a bucket level. Server-side data encryption is performed for each scenario. Stored files can also be compressed on demand. Each bucket allows configuring lifecycle settings for objects stored there. Besides, the Nearline and Coldline storage classes users will be billed for data retrieval or their early deletion. More details on pricing can be found at Google's Pricing page.

Microsoft Azure Storage


MS Azure's cloud storage is included in its basic package of services and is accessible from the main dashboard for any registered user.

Azure has two storage classes:

  • Standard with two access tiers:
    • Hot - for frequently accessed data, 99.9% SLA.
    • Cool - less frequently accessed data at a lower storage cost, 99% SLA.
  • Premium

Premium storage is currently available for Azure Virtual Machines only. It allows supporting a virtual disk operating with high workloads. A user can choose from three disk sizes: 128 GB, 512 GB, and 1,024 GB. The standard class supports several scenarios of data storage. One of them is Azure Blob storage. Blobs are objects containing binary, document or media data and can be used for storing backups. An Azure user can create as many blobs as needed, though their entire volume cannot exceed 500 TB.

When creating a backup in a Standard class storage, the user has to select a replication level: that is, the number of copies of data which should be created and where they should be stored, physically. Several copies stored in different facilities are less likely to be affected by any kind of disaster. The following levels are available:

  • Locally Redundant Storage - three copies within a single facility; provided at a discount;
  • Geo-Redundant Storage - six copies in two different locations; the price is higher than for ZRS
  • Read Access Geo-Redundant Storage - the same as the above plus the user has full access to the data stored at the secondary location; the price is higher than for GRS

With the new Blob storage accounts (available via the new Azure Resource Manager), users will now be able to choose cool access tier to store long-lived, less frequently accessed data at a lower storage cost, while retaining the same high durability level. This also provides latency and throughput comparable to current block blob storage when accessed, so you can efficiently store archives, backups, media content, etc. A user can change the access tier for a Blob Storage Account anytime.

Both classes allow versioning management. Data encryption can be performed on the server- or client side. Stored objects' lifecycle is managed by selecting a retention policy for it. Data retrieval from Azure storage is free, other pricing details can be found here.

Amazon S3


Amazon's S3 is also available from the basic AWS dashboard and has three storage classes:

  • Standard
  • Standard - Infrequent Access
  • Reduced Redundancy Storage
  • Amazon Glacier

The Standard Class is a great option for urgent data because of its low latency and easy access to stored objects. The Infrequent Access class provides basically the same services but takes a data retrieval fee while its cost of storage per 1GB is lower. The Glacier class is designed for prolonged data archiving as it has higher latency, lower availability, and data retrieval fee. All three classes ensure data encryption at server side and while transferring plus allow lifecycle management and versioning. Pricing details can be found at S3 Pricing page.

Let us summarize the differences between these vendors:


Microsoft AzureAmazon S3Google Cloud Storage

99.9% for Standard class (99% for Cool tier)

99.9% for Standard and IA classes

99.9% for Standard class




Lifecycle Management




Server-side + on-demand client-sideServer-side + Server -side with user password




Not supported


Data Retrieval

Free$0.01 per GB for IA, for  Glacier class $0.0025-$0.03 per GB depending on retrieval type

$0.01 per GB for Nearline class, $0.01 per GB for Coldline class

How Can CloudBerry Help?

So, each of the vendors listed above has certain pros and cons, and sometimes it is worth using different backup services for different needs. CloudBerry's solutions are seamlessly integrated with all three of them, allowing you to utilize the following enhancements:

  • Select any of these vendors and create a backup in a storage class of your choice directly from a CloudBerry UI.
  • Perform compression of the stored data on your own, on the client side, so that your data not only required less storage capacity but also took fewer traffic expenditures while transferring
  • Add client-side encryption and SSL for data transfer for a better security - you will be an only keeper of the password
  • Transfer your data faster with CloudBerry's multipart/multithread upload
Alexander K avatarAuthor
Alexander K
Alexander is a solution architect at CloudBerry. He provides the pre-sales technical advice to our customers. Alexander knows all CloudBerry products well and is certified by AWS. View all posts
Published: by on Post Type: Categories: AWS, Google, Microsoft
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