MSP360 Promotes Veteran Leader to Global Director of Sales to Spearhead Next Growth Phase for Global Sales Team

“Consultative selling and putting the customer first is one of the priorities I have set in the team since day one,” Krasnotsvetov said. “Making the customers successful and increasing the adoption of our products will be key in MSP360 becoming the premier one-stop-shop for MSPs and businesses. Additionally, upcoming new initiatives around channel partners will allow us to scale faster and stronger while building strong relationships with all entities residing in the worldwide partner ecosystem.”

Krasnotsvetov brings 10 years of sales and channel sales expertise to MSP360. Before his appointment, he ran the account management team at MSP360, retaining and expanding the company's customer base. Before MSP360, he oversaw the development of the channel team at Veeam Software, expanding the company’s partner ecosystem in EMEA.

“We could not be more excited about promoting Mike to this new position,” Helwig said. “Being a sales expert with years of experience in the channel, Mike will add tremendous value to what we are trying to accomplish within the backup, cybersecurity, and IT management markets. We are looking forward to his contributions and having him work very closely with our enormous customer base.”