Why You Need Cloud Data Backup

If you store data in the cloud, it can be easy to assume that the data will never disappear. In reality, however, one of the disadvantages of cloud storage is that cloud storage sometimes fails in ways that you can’t control.

That’s why it’s crucial to perform cloud data backups, even if your data is “cloud-native”. Continue reading

IoT for Managed Service Providers: Challenge or Opportunity?

Should MSPs Incorporate IoT?

Managed service providers (MSPs) need to consider whether to implement the Internet of Things (IoT) as part of their portfolios. IoT software is becoming standard across virtually all applications and networks, so MSPs should possess at least a cursory knowledge of the IoT to better suit client needs. Adopting IoT technology into a portfolio can present an excellent growth opportunity for MSPs, but it can also come with drawbacks. Carefully weigh your options before making a decision. Continue reading

MSP Backup Pricing Guide: Tips and Strategies

MSP backup pricing guide

For MSPs, online backup pricing, offsite backup storage pricing and other costs associated with data backup are important considerations for developing a successful managed backup offering.

To help identify the best MSP backup pricing strategy for your business, this article discusses the factors that you should take into account when setting backup pricing, as well as different pricing models and MSP pricing examples you might use. Continue reading

Building an MSP Referral Program for Lead Generation

Referral programs for MSPs are a great way to gain additional clients through a trusted community.

Referred clients are usually more loyal because of the trust that has already been established. The conversion rate for leads from referrals is much higher as well.

Unfortunately, referrals don’t offer an endless stream of contracts—Word-of-mouth clients may be sparse. But referrals are one channel that can provide opportunities.

It’s important to consider that working with referral leads implies higher responsibility. If you fail a referral customer, the client who sent that customer to you may begin to doubt the quality of your services. Continue reading

B2B Lead Generation Tactics for MSPs

If you're in the managed IT services business, it's because you're an IT expert.

However, being a successful MSP also requires mastering lead generation and B2B marketing. And because MSP sales training opportunities are few and far between, these can be difficult skills to acquire.

That said, with the right B2B lead generation tactics, you can master this part of running an MSP business. Here's a look at several B2B marketing strategies that can benefit MSPs. Continue reading